UltraCOOL ADA50 Manual do Utilizador descarregar pdf (Página 42)

42 AMUSEMENT TODAY October 2010

ers, and Sloppy Pockets.

There were a variety of

discounts and promotions of-

fered including the continu-

ation of the online discount

coupon program.

New this year was a mo-

bile Web site where fairgoers

could receive coupons and

discounts sent directly to their

mobile device, along with a

daily schedule and text up-

dates.

Williamson County Fair,

Franklin, Tenn., Aug. 6-14

Williamson County Fair

Publicity Chairman Richard

Marsh said this fair doesn’t re-

ally look at attendance gures

when guring growth.

“Instead, we use our

growth in revenues, which

increased this year by 10 per-

cent,” Marsh said. “We had a

really great event.”

It was hot, though, with

temperatures hovering at the

100-degree mark for several

days.

“But, we have a huge air

conditioned indoor arena and

for those hot days, that was

very good,” Marsh said.

Fair ofcials also brought

in misting stations and placed

them throughout the grounds.

There were new highlights

this year.

“We had new rides, in-

cluding the Enterprise (manu-

factured by Huss), and several

new exhibits such as the Sand

Sculpturing,” Marsh said.

Drew Expositions, Augus-

ta, Ga., elded the midway.

Orange County Fair,

Costa Mesa, Calif.,

July 16-Aug. 15

The 2010 Orange County

Fair boasted record-breaking

attendance for its 120th an-

niversary. The event drew

1,154,969 visitors, breaking

more than a million in atten-

dance for the fth time in six

years.

The 2010 OC Fair, themed

The Beat Goes On, included

23 days of food, rides, exhib-

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FAIRS

Continued from page 41

its, animals, music and fun, as

well as the popular Super Pass,

Pacic Amphitheatre Summer

Concert Series, Action Sports

Arena and the new-for-2010

The Hangar. The fair was open

Wednesday-Sunday.

“The 2010 OC Fair's suc-

cess is based squarely on the

community's participation in

and love of their 120-year-old

tradition,” said Steve Beaz-

ley, CEO and president of the

fair. “In this pivotal year, we

could not be more pleased to

have experienced the best fair

imaginable.”

More than 170,800 fairgo-

ers took advantage of the val-

ues offered with a variety of

gate promotions featuring dis-

counts or free admission. More

than 11,100 people purchased

the popular Super Pass, a sea-

son pass that grants 23 days

of admission plus other dis-

counts, coupons and front-of-

line access.

Ray Cammack Shows,

Laveen, Ariz., provided the

midway. Among the top rides

on the midway this year were

the La Grande Wheel, manu-

factured by Carousel Holland;

the Sky Ride by Seatrek, and

the Hi Miler, by Miler Coaster

Company.

The Pacic Amphithe-

atre also had a record-break-

ing year with nine sold-out

concerts. The top-attended

concerts were Sublime with

Rome/The Dirty Heads, Train,

Joan Jett & The Blackhearts

with The Runaways’ Cherie

Currie, Adam Lambert/Ori-

anthi and John Legend.

The fair’s unofcial Fry

King, Chicken Charlie, ended

up using more than 4,000 gal-

lons of soybean oil to deep-fry

more than 12,000 pounds of

our that coated everything

from Twinkies and Oreos to

frogs’ legs and new-for-2010

Klondike Bars.

At the Burger Joint, a few

hundred 11-inch Belly Buster

Burgers and more than 4,500

Colossal Curly Fry Cones ex-

panded fairgoers’ waistlines.

Wisconsin State Fair,

West Allis, Aug. 5-15

The 2010 Wisconsin State

Fair drew 876,000 fairgoers

this year, which represents an

increase of ve percent over

2009, said Patrice Harris, di-

rector of public relations and

communications.

One new highlight this

year was the Days of the Di-

nosaur, an attraction that took

kids and adults back to the

Jurassic era. The expanded

Champions Challenge 4-H

Horse Events also were ex-

tremely popular, Harris said.

“Our Dog Diving contest

was also very popular this

year," she said.

“Prior to the fair, the ad-

dition of our new street team

helped spread the word about

the Wisconsin State Fair to

potential visitors in our ‘out-

of-state’ markets that we are

trying to grow and also con-

tributed to the signicant in-

crease in people who like our

Facebook,” Harris said.

Spectacular Attractions

(Murphy Bros.), Tulsa, Okla.,

provided the midway with

55 rides including the Jack’s

Pizza Comet II roller coaster,

a 60-foot (18.288 meters) high

ride with four drops.

Harris said the midway

layout was recongured to cre-

ate a better trafc ow and the

implemented changes worked

well.

“The Wisconsin Exposi-

tion Center also underwent a

major lighting project over the

summer, prior to the fair,” she

said. “We replaced 462 HID

metal-halide light xtures

used for show lighting inside

the exhibit halls with 231 en-

ergy-efcient T5 uorescent

xtures.”

The new electronic-ballast

xtures use 45 percent less

energy while increasing light

output by 30 percent.

Indiana State Fair,

Indianapolis, Aug. 6-22

Seven straight days of

95-degree heat kept some fair-

goers at home this year, but

not many. The Indiana State

Fair drew 952,020 fairgoers,

representing a two percent

drop from the 973,000 attend-

ees in 2009.

“The high humidity was a

factor, too,” said Andy Klotz,

publicity and media relations

manager. “The day would

start out warm and humid,

and just get hotter from there.

Still, this was our second larg-

est attendance, so we were

very pleased.”

Klotz did say the grand-

stand entertainment this year

was “off the clock.”

“It was the most success-

ful grandstand ever,” he said.

The fair presented a large

number of deals and promo-

tions, as did North American

Midway Entertainment, the

carnival that provided the

midway with about 44 rides.

Klotz said for the rst time

this year, they offered an ad-

vanced combination ticket for

fair admission and a midway

wristband for $25. That was a

savings of $8.

There were several days

for $25 wristbands on the mid-

way. And, there was one day

for $15 wristbands. That was

offered on Kid’s day for the

kiddie rides.

“Because the rst full

week was so horrendously hot,

the midway also saw a dip,”

Klotz said. “The rst week, the

wristbands were only good

from 12 noon to 6 p.m. But,

because so many people were

waiting to come out to the

fair, we worked with the mid-

way and the second week we

were able to extend that time

to 10 p.m. That gave fairgoers

another four hours to use the

wristbands.

4See FAIRS, page 43

PHOTO COURTESY ERIE COUNTY FAIR

James E. Strates Show, Orlando, Fla., helped the Erie Coun-

ty Fair, Hamburg, N.Y., to set an all-time attendance this

year.

PHOTO COURTESY ERIE COUNTY FAIR

Erie County Fair ocials feel this new Showplex encour-

aged more fair fans to come out this year. The new cen-

ter, which seats up to 3,500, was used for horse shows and

special events during the run. The fair set an all-time at-

tendance record for 2010.

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