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October 2010 AMUSEMENT TODAY 41
www.AmusementToday.com
MIDWAY
FAIRS FESTIVALS SUPPLIERSCARNIVALS REVENUE
BRIEF
2010 fair season going well accross the nation
Georgia National
Fairgrounds
recognized by state
for tourism eorts
The Georgia National
Fairgrounds & Agricenter,
Perry, home of the Georgia
National Fair, was recog-
nized last month as the 2010
Tourism Champion Partner
Agency by Georgia Gover-
nor Sonny Perdue.
The fairgrounds has at-
tracted more than 15 million
visitors since it opened in
1990. This represents an eco-
nomic impact of more than
$1 billion.
The rst Georgia Na-
tional Fair was held Oct. 5,
1990. It drew over 270,000
visitors. In 2009, there were
416,709 visitors, which set
an attendance record for the
event. The fair is set to run
this year Oct. 7-17.
“We are extremely
proud of this award,” said
James e. Sutherland, chair-
man of the Georgia Agricul-
tural Exposition Authority.
“For 20 years, the Georgia
National Fairgrounds & Ag-
ricenter has attracted Geor-
gia’s young agricultural ex-
hibitors, horse and livestock
show people, fairgoers and
year-round building rent-
ers.”
The Fairgrounds worked
with the Georgia Depart-
ment of Economic Develop-
ment’s Tourism Division to
encourage and enhance the
tourism experience in Geor-
gia.
“As part of our mis-
4See GEORGIA, page 43
Pam Sherborne
Amusement Today
Most state and county
fairs seem to be holding their
own for the 2010 season.
And, in fact, many are re-
porting increases.
Of the 10 contacted for this
fair round-up, half of them re-
ported increases. Of the ve
that reported decreases, the
decreases were under ve per-
cent.
Of the fairs reporting in-
creases, the Erie County Fair,
Hamburg, N.Y., had the high-
est with a 16 percent in atten-
dance over 2009. That also set
an attendance record.
The Orange County Fair,
Costa Mesa, Calif., also set an
attendance record this year.
For the most part, those
dipping under last year’s
mark attributed that decrease
to the hot and humid weather
experienced in August.
And, of course, the slug-
gish economy is taking a bite
out of attendances. To ght
that new and expanded dis-
counts and promotions have
been seen.
Here are results from 10 of
the country’s fairs:
Kentucky State Fair,
Louisville, Aug. 17-29
Attendance at the 2010
Kentucky State Fair dipped
from 621,795 in 2009 to 602,897
this year. Fair ofcials have at-
tributed the drop directly to
the economy.
“We had fabulous weath-
er,” said Edward Browne,
director of public relations
and marketing. “The week-
ends were very good. We had
strong free concerts. Our paid
concerts didn’t sell out, but
were very good. It was just the
economy.”
North America Midway
Entertainment elded the
midway and brought in more
rides than normal due to Ken-
tucky Kingdom being closed.
Six Flags formerly ran Ken-
tucky Kingdom.
“People loved the mid-
way,” Browne said. “We had a
lot of very positive responses.
Hopefully, Kentucky Kingdom
will be back up next year. Ed
Hart, the original owner of the
park, plans to operate it again.
I understand it should open
next Memorial Day.”
Kentucky State Fair had
success with the advanced gate
admission this year as well as
wristband days. Wristbands
went for $12 for children and
$24 for adults on several days
throughout the fair. The fair
was also able to get more pub-
lic relations exposure through
added on-site promotions.
“We also set a record with
the musical performance by
Billy Currington,” Browne
said. “We heard from Dave
Snowden, Triangle Talent,
who books our shows. We had
the largest crowd in 20 years
in the Cardinal Stadium. We
overcame a record that was set
20 years ago by Charlie Dan-
iels.”
In a news release, the fair
board estimated that despite
the lower attendance, the 11-
day event, which ended Aug.
29, generated about $16.5 mil-
lion in economic impact in
Kentucky.
Ohio State Fair,
Columbus, July 28-Aug. 8
The Ohio State Fair, Co-
lumbus, posted an attendance
of 812,237, a slight decrease
from 2009. Still, fair ofcials
were pleased with the results.
“We were down slight-
ly,” said Christina Leeds, fair
spokesperson. “Our atten-
dance last year was 826,037.”
That 2009 attendance was
the highest the fair had posted
since 2004.
Three rain days slowed
crowds this year. A concert
cancellation also led to a loss
in attendance. Selena Gomez,
a rising teen star, was expected
to draw a crowd on the second
day of the fair, but postponed
her concert until Nov. 6 be-
cause of vocal chord prob-
lems.
Paid concerts are held at
the Crew Stadium, just north
of the fairgrounds. The con-
certs traditionally draw visi-
tors to the grounds since con-
cert ticket holders gain free
admission to the fair.
The midway gross this
year was $1,917,825. Amuse-
ments of America, Monroe
Township, N.J. provided the
midway and brought in 74 total
rides. The top 10 rides among
those rides were the Giant
Slide (owned by Mike Joyce);
Giant Wheel by Chance; Crazy
Mouse, Reverchon; Avalanche,
Pinfari; Space Roller (owned
by Jane Baxter Vivona), Mon-
dial; Fireball, KMG; Extreme,
Tivoli; Rock N Roll, Bertazzon;
Wave Swinger, Zierer; and
Rock N Roll (owned by Belle
City Amusements).
Concessions grossed
$4,061,742 this year. New
foods included chocolate cov-
ered bacon, deep fried Pop
Tarts, deep fried cheeseburg-
4See FAIRS, page 42
PHOTOS COURTESY KENTUCKY STATE FAIR
The Kentucky State Fair, Louisville, had fabulous weather and great entertainment, but
attendance still dipped, said fair ocials. They have attributed that slight decrease to
the economy. Yet, the iconic Freddie Farm Bureau statute in front of Freedom Hall and
the midway supplied by North American Midway Entertainment were big hits.
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